- Usually this line will read For Immediate Release, unless the information is embargoed until a future date, a rarity for artists.
Headline and Subheading
- Purpose: To capture attention and summarize the main news.
- How to Write:
- Headline: Make it succinct and impactful, focusing on the newsworthy aspect of receiving the contract.
- Subheading: Use this space to add an intriguing detail or highlight that makes the news more appealing, such as the uniqueness of the contract or the scale of the distribution.
Date and Location Line
- Purpose: To provide the publication date and geographical context of the press release.
- How to Write:
- This line should be placed at the top right under your headline/subheadline.
- Include the city and date.
Introduction Paragraph
- Purpose: To introduce the who, what, when, where, and why.
- How to Write:
- Start with a strong sentence that covers the essential details: who has received the contract, what the contract is for, and any notable specifics.
- Press releases are written in inverted pyramid style, with the most important information in the first paragraph, and decreasing in importance as the release progresses.
- Mention any forthcoming milestones associated with this contract, such as the release date of the greeting card line.
Body Paragraphs
- Purpose: To provide further details about the information introduced in the first paragraph. In this case, the contract and its implications.
- How to Write:
- Discuss the scope of the greeting card line, including themes or special features.
- Highlight Jane Doe’s style or unique approach to card design that made her the chosen artist for this contract.
- Mention any previous successes or relevant experiences that make this contract a natural step in her career.
Quotes
- Purpose: To add a personal perspective or an endorsement.
- How to Write:
- Include a quote from Jane Doe expressing her excitement or vision for the project, and possibly a quote from a representative of the greeting card company to show mutual enthusiasm.
Call to Action
- Purpose: To encourage the audience to look forward to the product launch.
- How to Write:
- Offer information on how consumers can view or purchase the greeting cards once they are available.
Boilerplate
- Purpose: To provide background about the artist.
- How to Write:
- Include a brief overview of Jane Doe’s career, her style, and other partnerships or accolades.
Contact Information
- Purpose: To offer a way for the press and other interested parties to reach out for more information.
- How to Write:
- Provide the contact details of the artist or their representative, ensuring that the information is accurate and accessible.
- Jane Doe, Artist
- Phone: (555) 789-0123
- Email: [email protected]
This structure helps to communicate the significant news of the contract effectively, ensuring that all relevant details are clear and engaging.
This same format can be used for many types of press releases. Here are several templates you can use as the basis for your press releases
Artists Press Release Templates
1. Art Exhibition Opening Press Release Template
FOR IMMEDIATE RELEASEHeadline: Acclaimed Artist [Artist Name] Debuts New Exhibition: [Exhibition Title]
Subheadline: Experience [Theme/Subject] in a Stunning Visual Display Starting [Opening Date]
City, Date — [Artist Name] invites you to the unveiling of their much-anticipated exhibition, [Exhibition Title], at [Venue Name] running from [Start Date] to [End Date]. This series captures [brief description of the theme or focus of the exhibition].
Opening Reception: The public is warmly invited to attend the opening reception on [Opening Date], [time], at [Venue Address]. The event will feature a live [type of performance] and an opportunity to meet [Artist Name] and discuss the inspirations behind their latest works.
About the Exhibition: [1-2 sentences elaborating on the exhibition, its significance, and what makes it unique.]
Contact Information:
[Contact Name]
[Phone Number]
[Email Address]2. New Art Collection Launch Press Release Template
FOR IMMEDIATE RELEASEHeadline: [Artist Name] Launches Groundbreaking New Collection: [Collection Title]
Subheadline: [Collection Title] Offers a Bold New Take on [Artistic Theme/Technique]
[City, Date] — [Artist Name] is proud to present their groundbreaking new art collection, [Collection Title], which is now available for viewing and purchase at [Venue/Website]. This innovative work challenges conventional perceptions of [relevant theme or subject].
Exclusive Viewing: Art lovers are invited to an exclusive first look on [Date] at [Venue Address], where [Artist Name] will host a walk-through and Q&A session.
Collection Highlights: [Briefly mention the key pieces in the collection and what makes them special.]
Contact Information:
[Contact Name]
[Phone Number]
[Email Address]3. Artist Award Announcement Press Release Template
FOR IMMEDIATE RELEASEHeadline: [Artist Name] Wins Prestigious [Award Name]
Subheadline: [Award Name] Recognizes [Artist Name] for Outstanding Achievements in [Art Form]
[City, Date] — In a significant recognition of talent and creativity, [Artist Name] has been awarded the [Award Name], announced on [Date]. This award honors [Artist Name]’s exceptional contributions to the field of [art form].
Award Details: [Details about the award ceremony, including date, location, and why the artist was chosen.]
Artist’s Reaction: “[Quote from the artist expressing feelings about the award and what it means for their career.]”
Contact Information:
[Contact Name]
[Phone Number]
[Email Address]Art Collaboration Announcement Press Release Template
FOR IMMEDIATE RELEASEHeadline: [Artist Name] and [Collaborating Artist/Company Name] Reveal Exciting New Collaboration
Subheadline: Collaborative Project [Project Title] to Blend [Artist’s] Signature Style with [Collaborator’s Expertise/Style]
[City, Date] — [Artist Name] is excited to announce a collaboration with [Collaborating Artist/Company], titled [Project Title]. This unique project is set to combine [description of each party’s contribution] to create something truly innovative.
Project Insights: The collaboration will debut with a special event on [Event Date] at [Event Location], featuring an exclusive preview of the works produced.
What to Expect: [Brief description of the project’s scope, theme, or purpose.]
Contact Information:
[Contact Name]
[Phone Number]
[Email Address]5. Art Workshop Series Press Release Template
FOR IMMEDIATE RELEASEHeadline: [Artist Name] to Host Interactive Art Workshop Series
Subheadline: Hands-On Workshops to Dive Deep into [Technique/Subject] Starting [Start Date]
[City, Date] — Join [Artist Name] for a series of engaging and educational art workshops beginning [Start Date] at [Location]. These workshops are designed for [target audience] and will cover [topics or techniques].
Session Details: The first workshop, titled [Workshop Title], will focus on [specific focus of the workshop], providing attendees with [describe the takeaway or end result].
How to Participate: Interested participants can register at [Website/Contact] by [Registration Deadline].
Contact Information:
[Contact Name]
[Phone Number]
[Email Address]These templates provide a structured way to convey your artistic news effectively, ensuring each release captures attention and delivers essential information clearly and professionally.
Let me guess, you’d love to get more free publicity for your business using press releases, but you’re so busy creating your art that you can’t think of anything to write about.
I’ve got your back! Here are 52 different topics you may want to consider for your press release writing challenge. (Hint, that’s one a week!)
- Announcing a new exhibition or art show: Share the details of an upcoming exhibition, including dates, venue, and featured works.
- Launching a new art collection or series: Introduce a new body of work that explores fresh themes or techniques.
- Receiving an award or recognition: Celebrate an accolade received from a prestigious institution or organization.
- Hosting or participating in an art workshop or class: Promote educational opportunities led or facilitated by the artist.
- Collaborating with another artist or organization: Highlight a partnership that merges different artistic styles or disciplines.
- Opening a new studio or gallery space: Announce the opening of a new creative space that invites public engagement.
- Participating in a community project or public art initiative: Detail involvement in projects that benefit or beautify community spaces.
- Launching a new book, catalog, or portfolio of works: Promote the release of a publication that showcases the artist’s portfolio.
- Holding a charity event or fundraiser involving their artwork: Announce art-related events that support charitable causes.
- Celebrating a milestone or anniversary in their career: Mark a significant career milestone or anniversary with a retrospective look at achievements.
- Unveiling a public sculpture or installation: Share the debut of a new public artwork and its significance to a community or space.
- Releasing limited edition prints or artworks: Announce the availability of limited edition pieces, offering exclusivity to collectors.
- Being featured in a prominent magazine or art publication: Highlight significant media coverage that elevates the artist’s profile.
- Offering exclusive previews or sales of their work: Invite select audiences to preview or purchase new works before they are widely available.
- Announcing a partnership with a gallery or cultural institution: Detail collaborations that enhance the artist’s reach and visibility.
- Receiving a grant, fellowship, or scholarship: Share news of financial support or endorsement from cultural funders.
- Hosting a special guest or celebrity at an art event: Promote events featuring notable figures which can attract additional media and public interest.
- Announcing participation in an art fair or festival: Detail involvement in significant art fairs that showcase the artist’s work to a broader audience.
- Launching an online gallery or digital exhibition: Introduce initiatives that expand the artist’s work into the digital realm.
- Revealing a new artistic technique or medium they are using: Share innovative artistic methods or materials that differentiate the artist’s new works.
- Announcing a speaking engagement or panel participation: Promote events where the artist will share insights or discuss art topics publicly.
- Highlighting a residency or artist exchange program: Detail the benefits and experiences gained from participating in artist residencies.
- Announcing a major commission or acquisition of their work: Share significant sales or commissions that validate the artist’s work and prestige.
- Addressing significant changes in their artistic direction: Explain shifts in thematic or stylistic approaches in the artist’s oeuvre.
- Promoting a virtual reality art experience or digital project: Introduce cutting-edge digital projects that expand the artist’s traditional media boundaries.
- Announcing a live performance or interactive art event: Promote participatory events that engage audiences in new and dynamic ways.
- Promoting a documentary, film, or video project about their work: Announce visual media projects that explore or document the artist’s creative process.
- Announcing a retrospective or lifetime achievement exhibition: Celebrate a comprehensive exhibition that surveys the breadth of the artist’s career.
- Launching a crowdfunding campaign for a new art project: Invite public support for new artistic endeavors through crowdfunding platforms.
- Announcing the closure of a significant exhibit or show: Mark the conclusion of important exhibitions, inviting last-chance visits and summarizing its impact.
- Revealing restoration or conservation efforts on important works: Share details about the preservation of significant artworks and the importance of these efforts.
- Promoting a tour of their studio or art-making process: Invite the public to gain intimate insights into the creative process through studio tours.
- Highlighting their involvement in educational initiatives: Detail the artist’s role in educational programs or initiatives that foster artistic learning.
- Announcing their work being featured in a commercial or film: Share the integration of the artist’s work into mainstream media projects.
- Receiving a prestigious art-related position or professorship: Announce academic or leadership roles that showcase the artist’s expertise and influence.
- Launching a new interactive website or digital portfolio: Introduce a newly designed website that features the artist’s portfolio and upcoming projects.
- Announcing a guest curator role at a museum or gallery: Detail
the artist’s involvement in curating exhibitions, showcasing their curatorial skills. - Revealing new merchandising projects involving their art: Share collaborations with brands or new lines of merchandise that feature the artist’s work.
- Celebrating the acquisition of their work by a major museum: Announce the inclusion of the artist’s work in a prestigious museum collection.
- Participating in a cultural exchange program abroad: Detail experiences and artworks created during international cultural exchange programs.
- Hosting an art-related podcast or video series: Promote a new platform where the artist discusses art and interviews other creatives.
- Launching a subscription service for exclusive art content: Introduce a subscription model offering exclusive content, early access to artworks, or special editions.
- Announcing a significant collaboration with an international artist: Share details about collaborative projects with artists from different cultural backgrounds.
- Participating in a panel discussion at a major art conference: Highlight involvement in influential discussions on the future of art and industry trends.
- Revealing a philanthropic initiative supported by art sales: Detail charitable projects funded by proceeds from the artist’s work.
- Promoting a new public art initiative they are leading: Announce leadership in significant public art projects that aim to engage communities.
- Announcing the launch of a new art school or teaching initiative: Share the establishment of educational institutions or programs led by the artist.
- Celebrating a collaboration with a renowned art director or designer: Highlight prestigious collaborations that merge art with design and fashion.
- Promoting a specialty art event, like a night viewing or art dinner: Invite audiences to unique art events that offer unusual viewing experiences.
- Announcing a new art series inspired by recent global events: Introduce artworks that respond to current events, showcasing the artist’s engagement with contemporary issues.
- Announcing a virtual or augmented reality exhibition: Share details about a unique exhibition that utilizes virtual or augmented reality technology to offer an immersive artistic experience from anywhere in the world.
- Launching a new artistic grant or scholarship program: Promote a new initiative funded or organized by the artist to support other emerging artists through grants or scholarships, demonstrating commitment to the artistic community and fostering new talent.
Even if you decide not to write all 52, there are some amazing ideas there I think you should consider! Remember – all you need is for a few of these to get significant pickup, setting you up to spend even more of your time actually creating art!
Sample Artist Press Releases
I know that it’s always easier to write whan you have samples to work from. So, here are 10 real artist press releases to give you ideas and more content to model as you write your own.
